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How to Make Your Yellow Page Ad Double Your Phone Calls!How to make your yellow page ad double your phone calls!Here's my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don't work for the yellow page company! Do you underestimate the marketing power of your yellow page ad? In this article I show you how to make an ad to double the phone calls to your business. Why use the yellow pages? Listen to this statistic. 60% of the people who use the yellow pages do not have a specific business in mind when they open the book. With the right yellow page ad, you can convert many of these prospects to customers. If that doesn't move you, listen to four other reasons to reexamine your yellow page ad. • Prospects who use the yellow pages are ready to buy • 95% of your competitor's ads are weak • Yellow pages users want to do business locally • Your ad allows you to compete with bigger businesses With a properly constructed yellow page ad, you add another effective marketing tool to your business. You can unleash the power of a yellow page ad by applying the same principles used to construct an effective website. Let's look at those principles. What the purpose of your ad? Bottom line, you want the yellow page ad to convince the reader to pick up the phone and call you. Your ad does not need to provide a total sales pitch. Do this when a customer calls you. The ad should get customers to pick up the phone and call. Does the ad speak to the right customer? The ad must speak to the right customer for your business. You start by listing the ad in the right section of the book. If you sell carpet, do you want to be listed under “carpet”? Or do you want to be listed under “flooring”? What key words does your customer use to find your business in the yellow pages? (Does this sound strangely familiar to key words and search engines?) Example As a one man operation, Rick knew his furnace company could not do emergency furnace work. He did not have the manpower or the inventory to handle emergency situations. His best customers are home owners whose furnaces are nearing the end of their life but with a tune up, could get one-two years of additional service. The tune up is his lead generator for replacement work in the future. To speak to this specific group of customers, Rick used a yellow page headline, “Wondering if your furnace will make it through another Minnesota winter? Call me for a free assessment. You get straight answers to your furnace questions!” What is your unique position in the market place? What unique position do you take in your market place? How do you make the customers life better? When you express this difference, perceived or real, you give the reader a reason to call you. Think about your own use of the yellow pages. When all the ads look alike, what do you do? You call and check prices. Price becomes the only way to distinguish the business! When you allow your uniqueness to shine in your yellow page ad, you add huge power for the reader to call you. What's the most important part of your ad? Don't use your company name or logo for a heading! The reader isn't interested in your name. 60% of the users don't even know who you are! Create a heading that offers a real benefit to the prospect. Use the heading to tell the prospect what he gets by using your business. Make the heading stand out because people scan the yellow pages. Studies show that where the eye stops, the sale begins. Why should they call you? Give the prospect a good reason to pick up the phone and call you. Do you have a special offer, special pricing, discounts, free premiums, guarantees, or other incentives to compel them to pick up the phone? People always want a deal! Have your used testimonials? Use testimonials to give more power to your yellow page ad. A short testimonial from a customer who has experienced the benefits you promised will give prospects more confidence to call your business. Do you make it easy? Tell the prospect what to do. Make it easy for him to call your phone number or find your business address. “Call us now at 651-222-2222.” Conclusion Today, give yourself a marketing education. Open the yellow page book and look at the ads in your business section. You will immediately see by following the principles we have explored, you can create an ad easily gets more people to pick up the phone to call you! This article provided you a framework for improving the power of your yellow page ad. If you want a free report that focuses on tricks for actually constructing your ad, click this link,” My Yellow Page Ad “, , click the send button on the email and you will be sent your free report. And no Virginia, I don't work for the yellow page company! Copyright Al Hanzal, 2004. All Rights Reserved Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340 About the author: Small business owners have been using Al Hanzal's material to make more profits for their businesses. Circulated by Article Emporium Ezine Advertising Strategy Exposed In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to sell your health product to than a... Reach Thousands of Your Prospects, Absolutely Free I'm big on getting maximum marketing exposure at the lowest cost possible. 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How to Make Your Yellow Page Ad Double Your Phone Calls! How to make your yellow page ad double your phone calls! Here's my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don't work for the yellow page company! Do you underestimate the marketing pow... Promotion Techniques Don't Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefo... Auction and its benefits An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. This is what is generally the case... 7 Cold Calling Secrets Even The Sales Gurus Don't Know More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: • “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” • “Every time I have to make a cold call, I freeze up.” • “I feel like ... High Volume Fax Broadcasting -Increasing Your Message's Reach Many businesses in today's competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does. In fax broadcasting, volume is the key to success. Once a company has a successful fax broadcasting ...
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