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Competitor Analysis - How writing rubbish can give you an edgeThe Gobbledygook Competitor Analysis TipWhen typing c*ap can tell you a lot about your competition… One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. What do I mean by this? It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors. The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy? A quick refresher is in order - Google allows you to match in 4 different ways: • Broad Match (unadorned keywords and keyword phrases) • Phrase Match (Enclosing Quotes " ") • Exact Match (Enclosing Square Brackets [ ]) • Negative Match (With a preceding minus sign - ) Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match). This is known as "Expanded Match" and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website. Natually Google will get more revenue as a result ;-) So how can you benefit from this? I hope your eyes haven't glazed over quite yet because here comes the good bit: Type in a keyword phrase you are interested in - it must be at least a 2 word phrase. Note the results of adverts - there may be 10, 20, 100 or more depending on how competitive your market is. The Gobbledygook Competitor Analysis Trick Now - type in the first word from your keyword phrase, followed by some gobbledygook - e.g. 1kises - and then put in the remaining part of your keyword phrase. Now you'll see the amount of adverts displayed will be vastly reduced - only those who have used broad match keywords will be shown BUT... The adverts shown are shown in order of precedence - the precedence being dictated by the best adverts in terms of Click Through Rates!!! So you have a sorted list of the best adverts for your target market for that particular keyword (exclusive of phrase and exact match keywords). With this information to hand you can now construct better adverts faster for your chosen target market all for a little time taken to write rubbish and perform a competitor analysis. About the author: Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html Circulated by Article Emporium Ezine Advertising Strategy Exposed In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to sell your health product to than a... Reach Thousands of Your Prospects, Absolutely Free I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. Recently I was able to get free marketing exposure for my business to 100,0... The Unlimited Power Of Joint Ventures We all love traffic, right? The more we have the better. Never can have enough of it. And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided ... A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business? And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace... 5 Simple And Easy Ways To Advertise Online Advertising is everything some people say. Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog. But not all traffic is equal. Th... Three Ways to Increase Mortgage Applications If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application. I spent years working in the mortgage industry, and my goal was to close one loan per week. Monday through Friday I would find myself a spot in the b... The Truth About Traffic Exchange Programs and Guaranteed Traffic It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. While we all agree that there`s way too much spamming/junk-mailing going on in our email boxes, there are a couple of things we can do to reduce the amount of mails we actually have to sift through, without having to resort to paying for expensive software that can be a real pain t... The Swank Meter - What Does Hilary Swank Have To Do With Page Rank? Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use t... Competitor Analysis - How writing rubbish can give you an edge The Gobbledygook Competitor Analysis Tip When typing c*ap can tell you a lot about your competition… One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword... How to Make Your Yellow Page Ad Double Your Phone Calls! How to make your yellow page ad double your phone calls! Here's my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don't work for the yellow page company! Do you underestimate the marketing pow... Promotion Techniques Don't Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefo... Auction and its benefits An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. This is what is generally the case... 7 Cold Calling Secrets Even The Sales Gurus Don't Know More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: • “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” • “Every time I have to make a cold call, I freeze up.” • “I feel like ... High Volume Fax Broadcasting -Increasing Your Message's Reach Many businesses in today's competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does. In fax broadcasting, volume is the key to success. Once a company has a successful fax broadcasting ...
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