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A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?And is having a logo really that important? My answer to both of these questions is an emphatic YES!A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling. Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another. I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials. You only have a split second to grab someone's attention You need to make the most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more. Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good. LogoWorks For $300 to $500 you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark. What I like most about Logoworks They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it! If you don't have a logo, or if yours is in need of an overhaul Check out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm (C) 2005 Debbie LaChusa About the author: 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com Circulated by Article Emporium Ezine Advertising Strategy Exposed In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to sell your health product to than a... Reach Thousands of Your Prospects, Absolutely Free I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. Recently I was able to get free marketing exposure for my business to 100,0... The Unlimited Power Of Joint Ventures We all love traffic, right? The more we have the better. Never can have enough of it. And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided ... A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business? And is having a logo really that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace... 5 Simple And Easy Ways To Advertise Online Advertising is everything some people say. Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog. But not all traffic is equal. Th... Three Ways to Increase Mortgage Applications If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application. I spent years working in the mortgage industry, and my goal was to close one loan per week. Monday through Friday I would find myself a spot in the b... The Truth About Traffic Exchange Programs and Guaranteed Traffic It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. While we all agree that there`s way too much spamming/junk-mailing going on in our email boxes, there are a couple of things we can do to reduce the amount of mails we actually have to sift through, without having to resort to paying for expensive software that can be a real pain t... The Swank Meter - What Does Hilary Swank Have To Do With Page Rank? Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use t... Competitor Analysis - How writing rubbish can give you an edge The Gobbledygook Competitor Analysis Tip When typing c*ap can tell you a lot about your competition… One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword... How to Make Your Yellow Page Ad Double Your Phone Calls! How to make your yellow page ad double your phone calls! Here's my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don't work for the yellow page company! Do you underestimate the marketing pow... Promotion Techniques Don't Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefo... Auction and its benefits An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. This is what is generally the case... 7 Cold Calling Secrets Even The Sales Gurus Don't Know More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: • “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” • “Every time I have to make a cold call, I freeze up.” • “I feel like ... High Volume Fax Broadcasting -Increasing Your Message's Reach Many businesses in today's competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does. In fax broadcasting, volume is the key to success. Once a company has a successful fax broadcasting ...
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