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7 Cold Calling Secrets Even The Sales Gurus Don't KnowMore and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:• “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” • “Every time I have to make a cold call, I freeze up.” • “I feel like a fraud when I'm cold calling.” • “I can't take the rejection when I do cold calling. It just kills me.” • “I've gone from top producer to ‘hermit' because of my mental brick wall when it comes to cold calling.” Cold calling the old way is a painful struggle. But you can make it a productive and positive experience by changing your mindset and cold calling the new way. To show you what I mean, here are 7 tested cold calling ideas that even the sales gurus don't know. 1. Change Your Mental Objective Before You Make the Call If you're like most people who make cold calls, you're hoping to make a sale -- or at least an appointment -- before you even pick up the phone. The problem is, the people you call somehow always pick up on your mindset immediately. They sense that you're focused on your goals and interests, rather than on finding out what they might need or want. This short-circuits the whole process of communication and trust-building. Here's the benefit of changing your mental objective before you make the call: it takes away the frenzy of working yourself up mentally to pick up the phone. All the feelings of rejection and fear come from us getting wrapped up in our expectations and hoping for an outcome when it's premature to even be thinking about an outcome. So try this. Practice shifting your mental focus to thinking, “When I make this call, I'm going to build a conversation so that a level of trust can emerge allowing us to exchange information back and forth so we can both determine if there's a fit or not.” 2. Understand the Mindset of the Person You're Calling Let's say you're at your office and you're working away. Your phone rings and someone says, “Hello, my name's Mark. I'm with Financial Solutions International. We offer a broad array of financial solutions. Do you have a few minutes?” What would go through your mind? About the author: Ari Galper is the founder of Unlock The Game™, the only selling program that completely eliminates pressure from the selling process. His Unlock The Game™ Sales Program has helped thousands of entrepenuers and sales professionals worldwide. Visit http://www.UnlockTheGame.comto take a Free Test Drive! Circulated by Article Emporium Ezine Advertising Strategy Exposed In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Example: who better to sell your health product to than a... 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How to Make Your Yellow Page Ad Double Your Phone Calls! How to make your yellow page ad double your phone calls! Here's my take on the yellow page ads. If you use one, make it a powerful marketing tool for your business. No, Virginia, I don't work for the yellow page company! Do you underestimate the marketing pow... Promotion Techniques Don't Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefo... Auction and its benefits An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. This is what is generally the case... 7 Cold Calling Secrets Even The Sales Gurus Don't Know More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: • “Cold calling terrifies me.” • “The phone feels like a 10,000-pound weight.” • “Every time I have to make a cold call, I freeze up.” • “I feel like ... High Volume Fax Broadcasting -Increasing Your Message's Reach Many businesses in today's competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does. In fax broadcasting, volume is the key to success. Once a company has a successful fax broadcasting ...
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